BHRC BRAND GUIDELINES
Branding is a critical part of BHRC’s strategy - it is one of the first ways in which we engage with our audience.
Our brand sets the tone for all of our interactions, sharing important information about our company’s values and purpose. Our guidelines are essential to presenting a strong, unified image of our company.
Since 2004, BHRC has been a leader in specializing in a number of treatments that reverse the effects of natural aging, the environment, stress and disease.
BHRC’s goal is to rebalance and rejuvenate the total person. We strive to provide all our clients with the most advanced wellness treatments and aesthetic services.
As BHRC continues to grow and evolve, so does the scope of our opportunity to share the BHRC brand over many more media channels.
We have refreshed our brand in order to reinforce and showcase our commitment to bringing excellence, luxury, and the most modern technological advancements to our clients.
Your adherence to these standards is vital to getting our message across and will help to keep brand integrity fresh and relevant.
CORPORATE LOGO
OUR LOGO IS THE KEY BUILDING BLOCK OF OUR IDENTITY
The BHRC icon serves to depict health, vitality, and rejuvenation. In Egyptian mythology, the sun god Ra, the life-bringer, changed his form throughout each day - a different form for morning, afternoon, and evening. In the morning, Ra took the form of a scarab-headed man, the god Khepri. Khepri made the sun rise, renewal and rebirth.
Ancient Egyptians believed that wearing the symbol of the scarab initiated rejuvenation at the cellular level, thereby decreasing the aging process and its effects. The BHRC icon, a stylized scarab, captures the essence of vibrant transformation and rejuvenation, and projects the promise of renewed vitality.
Looked at in another way, the BHRC icon is reminiscent of a capsule, filled with healing medicine to bring new life to clients.
THE CORPORATE LOGO
The BHRC corporate logo is comprised of two elements, the logo symbol and logo type. The logo symbol is a stylized Egyptian scarab that serves to depict health, vitality, and rejuvenation.
It has a particular relationship with the BHRC name. The logo type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced using upper-case letters.
The typeface is Signoria and has also been chosen to compliment and balance perfectly with the logo symbol.
The corporate logo is presented using color as well as shape and form. The corporate colors are Navy, Grey and Blue. It is a fresh and appealing blend of colors chosen for their strong combination -modern -classic - timeless.
1) The Logo
The main logo is the dark logo used on white or colored background. For darker backgrounds you will find an
alternative below.
2) Light Version
Used when the background color is dark colored.
3) Alternative Version
Used on a white background color is navy colored.
Recommended formats: .eps | .ai | .png | .jpg | .tiff
ATTENTION:
Use of any stylized, animated, hand drawn or other versions of a unofficial logo is not permitted. This undermines the
logo system and brand consistency. Please consult with Beverly Hills Rejuvenation Center if you have any questions.
LOGO CONSTRUCTION, CLEARSPACE, AND COMPUTATION
It is important to keep corporate marks clear of any other graphic
elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
DEFINITION
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
COMPUTATION
To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).
CORPORATE TYPOGRAPHY
The corporate typography represents the fonts, hierarchy, headlines and copy that follow our guidelines.
This information helps to distinguish BHRC by displaying our key information in an easy to read and memorable way.
We require that all BHRC materials use the following typographic instructions.
THE CORPORATE FONTS
PRIMARY FONT
SECONDARY
FONT FONT HIERACHY
HEADLINE TYPEMENTS
COPY TREATMENT
pRIMARY FONT
Typography is one of the most recognizable elements of an identity and helps portray the personality of an organization. Signoria is primarily used for headlines or call-out copy.
Signoria is a modern yet approachable typeface that visually represents the sophisticated nature of BHRC and evokes its brand attributes.
PRIMARY: FONT SIGNORIA - HEADLINES
ONLY DESIGNER: TIPOGRAFIA LEONE
SECONDARY FONT
When Signoria is not readily available, Century Gothic, a Monotype font, is an acceptable alternative type face. Open Sans may also be used when different font weights are desired. Open Sans comes in five different font weights and includes variations of italic type face as well.
SECONDARY FONT: CENTURY
GOTHIC DESIGNER: MONOTYPE
TEXT HIERARCHY
Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project.
Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy.
Here are some of the most common techniques for Beverly Hills Rejuvenation Center layouts.
FONT HIERACHY
CONTEXT TEXT AND HEADLINES
NOTE FOR WEBSITES:
HEADLINE:
Google font
MONTSERRET
COPY TEXT
Google font
MONTSERRET
ALTERNATIVE
HEADLINE FONT AND EXTRAS
DOWNLOAD & INSTALL FONTS
Please download and install each font to your computer.
You may need to install the fonts in different design softwares
individually like Canva, Adobe, etc.
Signoria and Just Lovely will not be able to be used on Google Suite Files like Slides and Docs.
CORPORATE COLOR
Color plays an important role in the Beverly Hills Rejuvenation Center corporate identity program. The colors below are recommendations for various media.
A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the BHRC brand identity across all relevant media.
Check with your designer or printer when using the corporate colors that they will be always be consistent.
PRIMARY COLOR SYSTEM
SECONDARY COLOR SYSTEM
PRIMARY COLOR SYSTEM
EXPLANATION: The Beverly Hills Rejuvenation Center has
three official colors: Navy, Blue and Gray. These colors have become a recognizable identifier for the company.
USAGE: Use them as the dominant color palette for all internal and external visual presentations of the company.
CMYK: 94.75.45.35
PANTONE: 2965 C
RGB: 26.52.77
HEX: #1A344D
CMYK: 52.27.20.7
PANTONE: 5425 C
RGB: 120.153.173
HEX: #7899AD
CMYK: 30.22.22.0
PANTONE: 421 C
RGB: 179.183.186
HEX: #B3B7BA
STATIONARY
Stationary is a primary means of communication, and it is essential that every application be a consistent reflection of our corporate identity.
There is only one approved design format for all corporate and business until stationary, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S. business stationary.
It includes specifications for typography, color, printing, method, paper stock and word processing.
Stationary brand management guidelines do not include invoices, bills of lading, credit letters, business forms, checks, e-mail tags or other business processes.
BHRC LETTERHEAD
BHRC ENVELOPE
BHRC BUSINESS CARDS
THE COMPANY LETTERHEAD
EXPLANATION: This shows the approved layouts with the primary elements of the BHRC stationary systems for the front- and backside of the letterheads.
USAGE: The letterhead will be used for all official communication that is going out of BHRC.
PARAMETERS:
Dimensions: 8.5 x 11
Weight: 120g/m Uncoated White
Print: Offset / CMYK
THE COMPANY ENVELOPE
This shows the approved layout with the primary elements of the BHRC stationary system for envelopes.
PARAMETERS:
Print: Offset + Silver Foil Logo
Weight: 120g/m Uncoated Navy Blue
THE COMPANY BUSINESS CARDS
EXPLANATION: This shows the approved layouts with the primary elements of the BHRC stationary system for business cards.
USAGE: The business cards will be used for all official contact and communication of BHRC company. Insert the BHRC letterhead and send your documents throughout the world.
CORPORATE IMAGERY
Corporate Images are responsible for transferring the values of BHRC to our customers or our potential
customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. BHRC uses various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.
An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in an easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a services, functions or data.
IMAGE REQUIREMENTS
- FOLLOW ALL HEALTH AND SAFTEY GUIDELINES
- FOLLOW ALL HIPAA REGULATION
- REQUIRE MEDIA RELEASES BEFORE ANY CLIENT IMAGES ARE SHARED
- USE PROPERLY LICENSED STOCK IMAGES
CORPORATE IMAGE
BLENDING MODES AND OPTIONS
CORPORATE ICONOGRAPHY APPLICATION
PROPER PHOTOGRAPHY CORPORATE IMAGES
EXAMPLES FOR BHRC CORPORATE IMAGE SYSTEM
Clean, beautiful and modern lines. Main demo 30-40’s, of all ethnicities. Healthy bodies, clean lines, natural look. Stock images with proper licensing is ideal.
PROPER PHOTOGRAPHY - SERVICE & TREATMENTS
EXAMPLES ONLY - NOT BHRC OWNED
Clean, beautiful and modern lines. Main demo 30-40’s, of all ethnicities.
Images of medical services or treatments should maintain all state, local, and federal guidelines for safety and health requirements.
IMPROPER PHOTOGRAPHY
EXAMPLES FOR BHRC CORPORATE IMAGE SYSTEM
The images below show the type of photography that should NEVER be used. BHRC images should never show: blood, pain, nudity, unlicensed celebrities, questionable memes, unflattering before/after, painful/hurtful treatments, unrealistic results and shaming.
INSPIRATION IMAGES
Expanded Imagery for specials:
- Blue tones (matching the wall color)
- Shimmer/Glitter (matching the chandelier)
- Hollywood Glam (red carpet)
- Give the viewer the same feeling in imagery as the experience walking through a BHRC's front doors...wow factor!
CORPORATE ICONOGRAPHY
BHRC CORPORATE ICONOGRAPHY
Only use icons with background minimum stroke size of 0.5 pt. Upscale proportionally.
A SHORT SUMMARY
Branding is a critical part of BHRC’s strategy -as it is one of the first ways in which we engage with our audience. Our brand sets the tone for all of our interactions, sharing important information about our company’s values and purpose.
We have refreshed our brand in order to reinforce and showcase our commitment to bringing excellence, luxury, and the most modern technological advancements
to our customers, for their health and well-being. Your adherence to these standards is vital to getting our message across, and will help to keep brand integrity fresh and relevant.
CONTACT
For further information please
contact: (310) 473-5800
